In our daily lives we are constantly confronted with products and campaigns screaming for our attention. How to make a product and an interaction playground stand out, without being just another attention-demanding disturbance?

As part of MEC Global sponsor- and event agency’s overall campaign for mobile phone supplier-client; 3´s HTC Smartphone, Goodmorning integrated design with experience, play and involving marketing. A spatial experience - where a cutting edge technology product meets cutting edge interaction design using an interactive mega touch board.

To finish off the complete mobile marketing package, sets of iconic lounge stools were designed for the road campaign in Denmark visualizing the touch screen bottoms for their new mobile phones.

"Homerun"
All 3´s HTC mobiles sold out in the first week all over Denmark! Where ever the event took place - 3´s retail stores more than doubled their sale.