Who they are is what they do
The innovation - and communication agency Bindslev AS facilitates high level workshops and international summaries for decision makers with the objective to produce societal improvements.

After helping others with what to communicate and innovate, it was time for Bindslev to look inward and let others help them finding their visual and communicative DNA. Bindslev chose Goodmorning to revitalize and evoke the identity on – and offline. Goodmorning Technology created the overall identity and developed a new website from front – to back end.

The identity of Bindslev is based on keywords like; "involving, ambitious and luxury". With the simple and exclusive typography the logo oozes elegance and simplicity. We gave the name Bindslev AS and payoff “Producers of societal improvements” visual equivalence and thereby authority: Who they are, is what they do!
Simple as that.

Design & structure
The website is based on Wordpress and the structure is developed for easy user navigation as well as being informative. The navigation structure is based on the 3-step workflow of Bindslev: 1)WHO we produce for, 2)HOW we produce the results and 3)WHAT results we have made. The information structure is created in only 2 levels, so that the user never gets lost in the structure – but is only one level away from the front page.

We created a front end design that derives from and salutes the importance of words! In the context of Bindslev; words trumps images! And words followed by action are powerful elements and can create important changes in the society. Hence the magazine or newspaper-structure and layout with emphasis on typography, strong colors and simple iconic lines.