Corporate Social responsibility (CSR) is hot and on everyone’s lips! Most of the world´s biggest brands and corporations are all incorporating CSR in their long term strategy for their products, innovation, distribution, PR and human resources. They are taking up the challenge of how to act in an ethically, socially and environmentally responsible way that will also generate value for the company?

The Danish Government has adopted a plan of action to push Danish corporations to better comply with their social responsibilities. So far the plan of action has resulted in an amendment to the Danish Accounts Act of 2008 requiring all major Danish companies to submit a yearly CSR-report.

As a service to Danish companies, The Danish Commerce and Companies Agency asked Goodmorning Technology to re-design the Agency´s online initiative; samfundsansvar.dk. (www.csr.gov). The portal contains all CSR initiatives to help Danish companies to gain knowledge, inspiration and guidance.

The development of the design for the online wireframe was based on an existing technical platform and the solution gives room for implementation of future projects with autonomous identities within the same design-grid. Furthermore a design guide for use of offline elements was developed.