Bikes are great modes of transportation. They are easy, care-free, and, as a form of urban mobility, very efficient. And with better awareness of the challenges surrounding climate change, it's no surprise that cycling is booming. Bicycles are no longer a poor alternative to the automobile, but rather an active lifestyle choice. More than ever, your choice of bike says a lot about you, whether your style is classic, cruiser or fixie.

But, very few bike parts manufacturers have adapted to this change. Most bike parts have been developed for performance markets – road, track or mountain. Or they are so generic that it is hard for consumers to choose parts which reflect their style and identity.

Our response? The Bike Porter.

By integrating the basket into the handlebars, the bike porter offers a transport option which works as part of your bike, not an awkward addition like a regular basket. It also offers an evolution in style. Most baskets are twee, woven creations or cheap looking wire or plastic constructions.

Old-school basketweave is fine if that's your thing, but what real choice is there if you care about how your bike looks, and your style is more Manhattan than country cottage? What if you ride a stylish single-speed but you also want to carry bags and groceries?

By making the basket part of the bike, we've made life a fair bit harder for the would-be basket thief.