Clean. Airy. Simplistic + Focus on product and people. These were some of the keywords when Goodmorning Technology re-designed identity and spatial design for beauty salon; NaturligSmuk.


Earthy and warm - yet cool calm and collected.

In relations with the salon moving location, we were asked to re-design the overall identity of; NaturligSmuk. A salon that has a firm believer and focus on ecological and holistic treatments; beauty on the inside as well as the outside. The logo reflects this approach by keeping it simple, authentic and warm. The dark brown, chocolate background and the clinic white and slender font (designed by GMTN) create a harmonic, round and balanced profile.

Clean and minimal - yet feminine and cozy

Goodmorning also designed the spatial design for the salon. The challenge was to keep it white, simple and clean – without being too clinical and cold. The warm and approachable logo can only do so much. The interior was therefore designed to be true to the old and authentic elements in the room by enhancing e.g. the fabulous ceiling – combined with raw elements such as tiles and simplistic white shelves. Elements that were supplemented with cozy and feminine details such as soft lightning play with reflections and cherry leaves-silhouettes.