The benefits of bicycling are numerous!
- The bicycle is one of the most environmentally-efficient modes of transportation.
- By using a renewable energy source, the human body, the bicycle, in contrast to the automobile, is non-polluting.
- The bicycle also uses much less space than the automobile, and is considerably quieter than other modes of transportation.

What’s not to like? These benefits are especially attractive in a city like New York, as they are struggling with noise and congestion issues, and are attempting to meet the federal mandates of the 1990 Clean Air Act. It is an ambitious goal that also drew attention to Copenhagen and recognition of the Danish capital as a role model for urban cycling. This was where Goodmorning came into the picture.
Over the last two years we have become more and more knowledgeable about bicycles. Our projects with New York City Council started in 2008 when we got in contact with NYC Department of Park & Recreation. They asked to get our take on how to design and integrate the citybike in NYC.

Our proposal addressed questions like; how can New York City integrate a citybike? What can be done to make biking safer – for both locals and tourists? What should be done to make the integration successful? How should the service be executed? And how is it possible to brand NYC through the city bikes?
The project has been divided into two phases. First; designing the service – how should the overall system work? Payment systems, stations, repair work etc. Through research and user-insights from New York thorough comparative analysis of the research and findings of citybike schemes in other countries, we have developed the city bike service design with our NYC based design-partners; NR.2154.

The second phase focused on the bike and the bike-stations themselves. How to create a design that tells the story makes cycling safe and easy for the users as well as creating a new icon for the city of NY.
We developed everything from easy access-systems, new online concepts for booking, new services for cyclists and new bike-storage solutions for Manhattan’s crowded urban space. While our presentation is currently circulating in the NYC Department of Park and Recreation, you are now able to get an exclusive sneak preview of the GMTN citybike-design; Generation 4.