Salaam is an NGO celebrating and promoting intercultural dialogue, film and relations. Through the past years Salaam has grown as an organization and raised their voice in the ongoing debate about cultural meetings - and offering everything from film, events to educational material. Goodmorning Technology developed the overall identity and website for Salaam.

The identity
Based on keywords such as: Trustworthy, open, film, diversity and seriousness, we developed an identity constructed upon the abstraction of both a speech bubble and the outline of a movie projection to the screen. This dynamic identity gives room for statements, debate and visual expressions and is a straight and powerful translation of Salaam’s payoff FILM+DIALOGUE.

The website
Using Salaam’s core product – the movies – to set the scene as a backdrop on the website puts you in the proper atmosphere. There is easy access to information about their services as well as visualizes the accessibility to other worlds and cultures.