We created a Design Manual for the administration and a smaller guide for all the volunteers.
The Danish Home Guard asked us to help them create their new visual identity.This included updating the logos for all underlying Guards and to create a new design manual to emphasize the visual connection to the Danish Ministry of Defence.
Furthermore the purpose was to create a clear profile identifiable to the employees and appealing to all volunteers. The Danish Home Guard is present all over the country and the wish and the will to participate is a very important fundament.
The new visual identity is build on the culture, tradition and values of the Guard. It is a modern, voluntary, military organization with an international mindset.The design manual shows examples of brochures, newsletters, posters, stationeries and envelopes, business cards etc.
Connection and distinction. A monocrome gradient style was greated to make a synergy throughout all the different Guards, but also to make an easy distinction