The Danish Ministry of Defence chose Goodmorning Technology to create the a user-interface and front end design for the Ministry´s website. In place of the professional but sober and introspective website of old, GMTN created a website that focuses on usability and easy access to information; a focus that reflects the Ministry’s general communication strategy of presenting the organization in a more open and modern fashion – with less machinery and more people and, well…,communication.

The site reflects 3 key content areas:
News that reflect relevance, communication, presence, here-and-now, seriousness, intensity and insights.
Themes that communicate people, interest and focus.
Facts that deliver knowledge, information and can function as an encyclopedia.

The flat structure of the website is based on a flexible, modular and user-friendly grid which makes the content searchable and easy to access for users. The choice of images, their cropping and the corporate colors signals a modern and people-oriented organization with a global outlook.

The design is a result of a ministry-wide project that will eventually give all authorities within the ministry a consistent visual identity across their respective websites. The Danish Maritime Safety Administration is one of the first authorities we have helped to adopt the corporate graphic design on their website, www.frv.dk