In March 2009 The Danish Defence Committee released its vision of the national and international role of the Danish Defence force over the next decades.
Goodmorning Technology created the identity and artwork for this huge work, which consists of several volumes.
We rode on a wave of governmental courage - in terms of the artwork which sprung from keywords such as; visions, globalization and dynamic.
Keywords that resulted in a creative concept evolving around a dynamic wave which became the overall key element of the artwork and spreads out as a frieze across all the volumes of the report and binds them visually together side by side in one great artwork.
Chairman of the Danish Defence Commission; Hans Hækkerup with The Minister of Defence; Søren Gade
The volumes were sent out in bundles of two different versions. The ministers of Denmark and European Countries each received the version in a hard case box for optimal presentation and protection. All others received the volumes in a transparent vacuum bag, picking up on the artwork of a wave travelling at speed, as if being sucked forward by a vacuum.
The report was released and presented for the media at a press conference in March 2009