Danish national television broadcaster TV2 asked GMTN to re-think the use and structure of one of TV2´s main sales channels; the yearly publications; Priser & Betingelser (Prices & Terms). Publications which contains, well…prices and terms for advertising through TV2´s various platforms in the year to come.

”Much better overview! And it doesn´t take up much space (…) and it´s easy to navigate in, which is super nice.”
Christine Schrøder, MediaCom Broadcast Media Planner


Priser & Betingelser primarily addresses B2B clients; advertisers, media and ad agencies who all have specific questions to be answered and needs to be accommodated.

The previous publications have been a combination of branding magazine and reference for the planners and bookers at the agencies - professionals who regularly need to find specific prices, discounts or terms for their clients.

However, a quick user-survey among the target group showed that the majority felt that the current publications were not targeted enough towards the needs of the professionals. There was too much unnecessary information, it was not durable enough for daily use and lacks a clear and user-friendly navigation.

Message received!
This year TV2 presents an optimized and renewed Prices & Terms 2011 which is 100% professional and easy to use for the primary target group. By removing excess material such as e.g. cases and other selling texts about TV2´s results and strategies for the year to come, the target group has now received a professional no-nonsense tool kit made in durable materials containing all necessary tools for the professional media planner.